With tighter budgets, it pays to be aware of the marketing tricks at the grocery store. Products displayed at eye-level are more-than-likely the most expensive. This is partly because manufacturers have to pay a hefty premium to get their products in those prime spots, and partly because it is the biggest manufacturers that are willing and able to pay those prices. You will find bargains up high, or down low on the bottom shelves. So be shopper-wise!